South of the North grew into doing product reviews at a rapid pace. But, we never established criteria or data. The opinion was based after working for years in skate and snow shops. Does that make me an expert? Maybe. I think so but again – it’s opinion.
That being said I’m not sure how many product reviews I’ll do going forward. I find it easier these days to highlight the things I like from a functional sense. After all it’s pretty hard to screw up a snowboard jacket or vulc sole sneaker at this point.
So look for review to morph into something that presents the best in functional gear. Simple is beautiful and it’s exciting to seeing more manufacturers embracing that.