One the bigger bummer moments of SIA was finding out that 241 Outwear wouldn’t be there. I dig the 241 guys because they’re dialing it in as a brand for somebody who needs their gear to work above and beyond the single season. They aren’t down with the disposable cycles we get into and are amongst a handful of companies whoa re focusing on the environmental impact of shredding from a consumer/manufacturer perspective. Couple those points with their straight forward balls out riding and you get some weight behind a brand. Previously I made it apparent this stuff caught my eye. here’s to hoping we can get a 2011 review of this stuff on the books for sure.