Things We Like Pt 4.3: Recycled Fabrics from Bonfire, It’s about Damn Time

So the year is 2009. As a gut check, our President won the Nobel Peace Prize, and green is the new black. No not the color green, well Kelly green is sick, but green as in the hippies won, tree-hugging is cool, and saving the environment also saves you money. As part of this movement, you’ll see green products from everyone in the industry from Quiksilver incorporating recycled fibers in the new Trice outerwear to Capita‘s use of beeswax in their bases to Bond (a whole company devoted to green clothing) to Burton sprinkling a little green via their GMC (green mountain program) into almost every snowboard and a smattering of bindings, boots and outerwear.

But I tip my hat and say “about damn time” to Bonfire for the introduction of the GIFT program (in conjunction with their brothers-in-arms at Salomon), which utilizes recycled or environmentally friendly materials in the production process. To win this illustrious “Thing We Like” moniker, Bonfire utilizes scraps of high-end Japanese 2L and 3L ripstop fabric and creates technical jackets and pants with material. Here’s a list of common misconceptions in “green” clothing.

Pffft you say, most “green” products offer me whimpy, 5k protection. The Bonfire jackets offer 25k and 20k protection with 15k breathability.

The styles are usually wack, in some random green, beige or brown color. These things are steezier than Louie Vito’s dance moves on primetime TV. The Women’s Blur includes prints from NYC based artist Kiji McCafferty.

This stuff is usually way over priced with some enviro-tax. Yes the Mt Hood jacket costs $349 (and it functions like a $500 gore-tex jacket), but the Blur jacket and Bailey pant cost $189.

The beauty of the Bonfire environmentally program is that it’s a no-brainer. You, me and the guy that next door that skis knows that it’s easier to re-use than re-create. So pretty much the excuses to not hug some trees and munch on some granola are gone. Who says snowboarders don’t care?

2 thoughts on “Things We Like Pt 4.3: Recycled Fabrics from Bonfire, It’s about Damn Time

  1. Its still Important to recognize that making 3 styles of jackets that are ECO/GREEN etc. doesn't mean anything if you produce a 10+ other styles that aren't ECO/GREEN etc. Any positivity created in those eco jackets is destroyed with shipping and mfg of the rest of the line. Trying to make money off a new demographic isn't eco-friendly. If riders want to be ECO. Don't buy a new jacket every season. Re-use and use less! ECO isn't a fashion statement

  2. definitely a good call out Anon. you're right. at the end of the day the shipping/manafacturing, etc. can erase any gains that we might see from Eco. i just wanted to highlight Bonfire as to me, it's a "no-brainer" first step to use the scraps. have you seen Patagonia's footprint chronicles? this easy-to-follow Flash map really is eye-opening to the general public on the impact of different parts of the process: http://www.patagonia.com/web/us/footprint/index.jsp?slc=en_US&sct=US

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