So the year is 2009. As a gut check, our President won the Nobel Peace Prize, and green is the new black. No not the color green, well Kelly green is sick, but green as in the hippies won, tree-hugging is cool, and saving the environment also saves you money. As part of this movement, you’ll see green products from everyone in the industry from Quiksilver incorporating recycled fibers in the new Trice outerwear to Capita‘s use of beeswax in their bases to Bond (a whole company devoted to green clothing) to Burton sprinkling a little green via their GMC (green mountain program) into almost every snowboard and a smattering of bindings, boots and outerwear.
But I tip my hat and say “about damn time” to Bonfire for the introduction of the GIFT program (in conjunction with their brothers-in-arms at Salomon), which utilizes recycled or environmentally friendly materials in the production process. To win this illustrious “Thing We Like” moniker, Bonfire utilizes scraps of high-end Japanese 2L and 3L ripstop fabric and creates technical jackets and pants with material. Here’s a list of common misconceptions in “green” clothing.
Pffft you say, most “green” products offer me whimpy, 5k protection. The Bonfire jackets offer 25k and 20k protection with 15k breathability.
The styles are usually wack, in some random green, beige or brown color. These things are steezier than Louie Vito’s dance moves on primetime TV. The Women’s Blur includes prints from NYC based artist Kiji McCafferty.
The beauty of the Bonfire environmentally program is that it’s a no-brainer. You, me and the guy that next door that skis knows that it’s easier to re-use than re-create. So pretty much the excuses to not hug some trees and munch on some granola are gone. Who says snowboarders don’t care?