There’s a fine line between clear and clever. You can either be very up front or you can attempt to be funny. Lucky for Shaun White he’s a pretty funny guy with a good sense of humor. Anybody that can laugh at him self is OK in my book. My only worry is that middle America won’t get the joke. But, Target and Shaun more than likely know what’s best so I’ll take ’em at face value and laugh the entire way with Shaun.