Jamie Thomas Announces New Brand Under Black Box Distribution
Late Friday afternoon, Jamie Thomas shocked the skateboarding world by announcing that he was adding another company to his already heavily stacked list of brands operating under his Black Box Distribution. However, it wasn’t the fact that he was starting a new company that was shocking, rather the nature of the brand that shocked attendees at the press release.
“It’s an inline skate company” Thomas revealed. “I know that the worlds of skateboarding and inline skating have been at each other’s throats for a very long time. However, I think that this is a vast, untapped area of the action sports industry that needs proper representation. So without further ado, I proudly introduce Genesis Inline.”
However, what was even more shocking to the crowd in attendance was Jamie’s announcement that not only was he starting an inline skate company, but also that he would be retiring from skateboarding to be the very first pro for Genesis Inline.
“I just feel that I’ve gone as far as I can with skateboarding. I mean, you can only lipslide so many twelve-stair rails, you know? With inline skating, I feel that there is a huge potential for me to go bigger with both gaps and rails now that I will have the wheels attached to my feet, and don’t have to worry about the board getting away on me.” Thomas assured everyone that we could still look forward to seeing him skate in his usual “Go big or go home” style.
“I’ve recently jumped the biggest double set I’ve ever done. I feel like I am really helping to advance the sport.”
“I’ve even gone back to conquer the Leap Of Faith, but once again couldn’t pull it together.”
“But one day I know, by the grace of God, I’ll conquer it.”
Thomas then went on to announce the team. “This is very exciting for both skateboarding AND inline skating…” he stated. “We really are combining the best of both worlds, bringing over established skateboard pros such as Josh Kasper and Chad Fernandez to our inline team, but also we have on board some of the most revolutionary inline skaters today such as Chris Farmer. I mean have you seen that kinked rail he did? Pure insanity.”
When asked what his inspiration was for starting an inline skate company, Thomas responded: “Well like I said, it’s just a huge, untapped market. It seems that the majority of of inline skaters, and inline skate companies are really oriented towards a more “fresh” gangsta sort of style. This leaves a huge opportunity for more of a”hesh” representation. Also, I think it’s a really great opportunity that I can’t pass up to help spread the word of the Lord to a whole new group of kids. I just feel like Jesus has blessed me with so much, from sleeping on the streets in San Francisco to owning four successful companies.”
“Well, actually soon to be five I guess.” He added in afterwards with a slight chuckle.
…. And Happy April Fools Day
Another classic from the crew at You will Soon. The first time I looked at this I had the “confused dog look” on my face and after about 30 seconds I figured out the joke. Obviously Das Chief isn’t starting and Inline brand but have a good April Fools Day!