Market Watch Part Dos: Shaun White Gets Printed

American Express is no dummy of a mega corporation. They’ve got a good idea of how to associate themselves with personalities to the masses. That or they actually listen to their agency. The former not happening often enough or maybe it happens way too often. I guess it depends on the brand but I digress. Shaun White is getting the print treatment in one of those nice AmEx ads where the celebrities fill in the blanks. This month Shaun hits news stands and he’s in good company having Larry David’s (Seinfeld, the Larry David Show) ad come out the same month. Granted Larry’s ad is about 12 times funnier than Shaun’s. Then again, Shaun gets paid to ride a snowboard. He does not get paid to be funny. Although when he dresses like Robert Plant, that’s funny.

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